I had the opportunity to attend yesterday’s MozTalk Philly, Building Brand Value and Customer Loyalty, at Seer Interactive (@SeerInteractive). First, let me say the Moz (@Moz) and Seer teams went above and beyond with the overall event. The speaker lineup was excellent, the location was outstanding, and the price, $20, was unbeatable. Additionally, the 7th …
Though search engine optimization (SEO) can be very competitive depending on the industry, there are three things every business owner can check to ensure their website has at least a base level of optimization. Below are a couple of easy audit steps any website owner can take, especially those whose business depends on it. …
Below are the best articles I’ve come across today for those interested in keeping current on trends that could potentially affect their long-term digital marketing strategy. If you would like to receive a daily update with that day’s links, you can subscribe on the right side and you’ll be notified each day… Zuckerberg Really …
Facebook is a platform all small business owners should embrace. As TechCrunch reported in January, Facebook has over 1.64 billion monthly active users. It doesn’t matter where your business is located or what it offers, there are potential customers on Facebook. The problem most business owners face is that they’ve never been successful generating any …
Another great small business marketing tool that is underused is Quuu. So what does Quuu do? It hand curates tweets based on categories. It’s an excellent way for a small biz owner to keep their Twitter stream full. One of the greatest challenges faced by all small business owners is being able to find enough quality …
Definitely one of my most recommended free small business marketing tools is Buffer. If you’re not familiar with Buffer, it is a social media scheduling app. While there are a number of free social media scheduling apps available, in my opinion, Buffer is the best of those available. Below I’ll share some of the reasons …
Update: .@SmallBizSiteAdv indeed, multiple sizes is coming early March for our 2.0 release 😉 - Adobe Post (@adobepost) February 26, 2016 If you are a small business owner with an iPhone and are active on social media, then you definitely need to try Adobe Post. The app is incredibly intuitive. It allows someone who is …
When running a small business you need to use every cost efficient marketing channel you can find and I think LinkedIn publisher is still one of those under used channels. I don’t think there is a small business owner today who hasn’t heard of LinkedIn but I believe the majority are missing an excellent opportunity …
Innovative entrepreneur Neil Patel (Quicksprout, Crazy Egg, KISS Metrics, NeilPatel.com) has a great article in Forbe with some excellent ideas for how to market a small business, from using handwritten notes to hosting/organizing events. One thing that immediately jumped to mind is that for many of the ideas it would be important to check or change …
Request your free SEO consultation and a member of my team will be in touch. I look forward to hearing from you and learning more about your business.
Request Your Free Consultation