One of the biggest complaints I hear from small business owners is, “What do we put on our blog? We know we need one. What do we do with it?” So I’ve got five quick things you can consistently use to generate good content for your small business blog. One: Review Other Local Businesses. Everybody …
While how much influence links have on SEO is always up for debate. With that being said, the important thing to remember is that all small business SEO starts with having a good foundation of website optimization and properly structured on-page elements. After you’ve taken care of those, it’s important to look at ways to …
For many small businesses ranking well on local searches holds a much greater value than trying to put all their search engine optimization efforts in ranking for generic search terms that may not bring any revenue. As the graph below from Moz shows, NAP or Name Address Place, is significant in two categories that involve local SEO. …
Importance of Page Titles As Moz writes, “Title tags are the second most important on-page (SEO) element next to content.” Creating quality content, is always going to be the most important aspect of a successful small business SEO program. By not putting any effort into your page titles, you are effectively limiting the number of people …
Transcription: Today’s tip is the first in our series, and it’s pretty simple. It’s what I think is absolutely the most important small business marketing tool you can use. And too often I find, many small business websites lacking this even simple setup. Do you know what I’m talking about? Google Analytics. (analytics.google.com) Google Analytics …
Transcription: Hi. Welcome to the Digital Marketing Minute. My name is Kelvin O’Brien. I know how frustrating it can be for most small businesses to consistently generate revenue online. I’ve been both a small business owner and a digital marketing strategist for Fortune 500 companies. I want to take what I know and let you …
Maximizing one’s efforts on social media is a recurring theme I hear from small business owners. For those wise business owners who are currently curating good content on social media, there is a free social media tool that helps to enhance your curating efforts called Start A Fire. Start A Fire is a free tool …
One of the most important things you can do as a small business owner is maximize your time and money spent on marketing. One of the greatest gaps most small businesses face with their marketing is getting their online and offline methods to work in harmony. Below is a recent example of a small business …
I had the opportunity to attend yesterday’s MozTalk Philly, Building Brand Value and Customer Loyalty, at Seer Interactive (@SeerInteractive). First, let me say the Moz (@Moz) and Seer teams went above and beyond with the overall event. The speaker lineup was excellent, the location was outstanding, and the price, $20, was unbeatable. Additionally, the 7th …
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